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Course Overview
Build the skills of a modern product team—MERN full-stack development, UI/UX design, digital marketing, and cloud/CI-CD—and graduate with a portfolio, capstone product, and career roadmap. This 24-month professional diploma blends code + design + growth, so you can build real products, ship them to the cloud, and acquire users—end to end.
Key Features
- All-in-one curriculum: MERN (React/Node/Express/MongoDB) + UI/UX (Figma) + Digital Marketing (SEO/Ads/GA4) + Cloud/CI-CD.
- Hands-on labs: Build projects from week 1. No laptop? Lab access available.
- Capstone + Demo Day: Ship a real product and present to an industry panel.
- Career support: Portfolio reviews, mock interviews, LinkedIn/CV, freelance playbook.
- Mentor-led: Small groups, code/design reviews, personalised feedback.
- Flexible delivery: On-campus with hybrid support. English medium (Urdu facilitation available).
What You'll Learn
- Frontend: HTML/CSS/JS (ES6+), React, state management, APIs, Next.js basics.
- Backend: Node.js, Express, REST APIs, authentication/authorization, testing.
- Databases: MongoDB (schema, aggregation), SQL basics, performance & security.
- UI/UX: Research, wireframes → hi-fi designs, components/tokens, usability testing, Figma handoff.
- Digital Business/Growth: SEO, Meta/Google Ads, funnels, analytics (GA4/GTM), CRO, LTV/CAC basics.
- DevOps & Cloud: Git/GitHub, Docker, CI/CD (GitHub Actions), environment secrets, monitoring & logs.
- Professional Practice: Agile, tickets, code reviews, documentation, teamwork & presentation.
This Course Is Suitable For
- Matric/Inter/University students and graduates aiming for tech careers.
- Career switchers moving into software, product, or growth roles.
- Entrepreneurs & freelancers who want to build and market their own products.
- Designers/marketers who want technical depth, or developers who want growth skills.
This Course Is Suitable For
- Matric/Inter/University students and graduates aiming for tech careers.
- Career switchers moving into software, product, or growth roles.
- Entrepreneurs & freelancers who want to build and market their own products.
- Designers/marketers who want technical depth, or developers who want growth skills.
Course Modules (24 Months)
Year 1 – Foundations & Product Frontend
T1: Web & JavaScript Foundations (10–12 wks)
- Web basics, responsive UI, Git/GitHub, problem solving.
T2: React & Frontend Engineering (10–12 wks)
- Components, hooks, routing/forms, performance, accessibility, Next.js intro.
T3: UI/UX Essentials (8–10 wks)
- Design thinking, Figma, wireframes → hi-fi, components/tokens, usability tests.
T4: Digital Marketing Basics (8–10 wks)
- Research/ICP, content strategy, SEO/On-page, Meta/Google Ads, GA4/GTM.
Year 2 – Backend, Cloud & Growth Pro
T5: Backend & Databases (10–12 wks)
- Node/Express APIs, auth (JWT/OAuth), MongoDB, SQL basics, testing, security (OWASP).
T6: DevOps & Cloud (8–10 wks)
- Docker, CI/CD pipelines, deploy (Vercel/Render/AWS), monitoring/logging.
T7: Advanced UI/UX & Growth (8–10 wks)
- Research at scale, design systems, CRO, funnels, analytics reporting.
T8: Capstone (8–12 wks)
- Team project (SaaS/e-commerce/app) → ship to cloud → Demo Day presentation.
Electives (choose 2–3 during Y2):
React Native • Headless CMS (Next+Strapi) • E-commerce • AI for Devs/Marketers (LLMs, prompt engineering) • Cybersecurity for Developers • Motion/Video for Ads.
Skills You Will Gain
- Technical:React, Node, Express, MongoDB, REST, Git, Docker, CI/CD, cloud deploys.
- Design:Figma, component libraries, design tokens, usability testing, handoff.
- Growth:SEO, ads, analytics (GA4/GTM), conversion optimization, reporting.
- Professional: Agile teamwork, code/design reviews, documentation, presentation.
- Portfolio:4–6 shipped projects + 1 capstone with live links.
Career Path
- Full-Stack / React / Next.js Developer
- Backend (Node/Express) Developer
- UI/UX or Product Designer (with strong engineering collaboration)
- Marketing Technologist / Performance Marketer
- Product/Growth Associate (data-informed, technical)
- Entrepreneur / Freelancer (build and market your own product)
Work Placement Structure
- Career Labs:CV/LinkedIn, GitHub/Behance portfolio, interview drills.
- Industry Projects:Real briefs in sprints; stakeholder presentation practice.
- Capstone Jury:Feedback from mentors/guests on product, UX, and metrics.
- Employer Outreach:Portfolio showcase + referral where suitable (no job guarantee).
- Freelance Track:Profile setup, proposal templates, delivery SOPs, client communication.
Certification You Will Receive
Upon successful completion of the course, students will receive nationally and internationally recognised certifications that are valuable for career development, freelancing, and employment both in Pakistan and abroad.
Dawley Institute Certificate of Completion
Official Certificate awarded upon finishing all modules, labs and tha final project.
Government of Pakistan Recognition (optional)
NAVTTC / TEVTA Affiliated Certification (subject to approval)
Beneficial for government job applications, local employment, and vocational credentials
May be linked with Punjab Skills Development and other public sector initiatives
UAE Recognition – MOFA Attestation (optional)
Dawley Institute certificate can be attested by the Ministry of Foreign Affairs (UAE)
Enhances credibility for:
- UAE employment visas
- Company formation & freelance permits
- Government and private job eligibility
UK Recognition – CPD Aligned Certification
CPD (Continuing Professional Development) accredited standard via Dawley Group UK
Adds value to:
- Remote and full-time roles in the UK/EU
- CV enhancement for job markets with international compliance requirements
- University progression and professional associations
Frequently Asked Questions (FAQs)
Q: Do I need coding experience?
A: No. We start from the foundations and level you up with labs and reviews.
Q: Do I need a laptop?
A: Recommended, but lab access is available if you don’t have one.
Q: Is this a university degree?
A: This is a professional diploma, skills-focused, portfolio-driven.
Q: What language are classes in?
A: English medium; Urdu facilitation available.
Q: How am I assessed?
A: Projects & capstone (≈60%), quizzes/labs (≈20%), participation (≈10%), sprint reviews (≈10%).
Q: Can I study while at college/university?
A: Yes, day/evening batching and hybrid support help you balance schedules.
Q: Do you help with jobs or freelancing?
A: We provide career support, referrals (when suitable), and a freelance playbook. No job guarantees.
Earning Potential After Completing the Course
(Indicative ranges—depend on portfolio, city, and interview performance.)
- Junior Full-Stack / Frontend Developer: ~PKR 60,000–150,000+/month
- Junior UI/UX Designer: ~PKR 50,000–120,000+/month
- Marketing Technologist / Performance Marketer: ~PKR 50,000–120,000+/month
- Freelance (global platforms): ~$8–$25+/hour for junior dev/design/marketing tasks Top performers with strong portfolios and English/client skills can grow faster.
Start Learning start earning
Enroll now
Get this course, with mentor support, lab access, and certificate
Rs 12000/Month
Limited seats. instant confirmation On-campus & hybrid Options
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